Hokum Box Office: How Adam Scott’s Eerie Supernatural Thriller Became a Massive Word-of-Mouth Hit

Hokum, the supernatural horror film starring Adam Scott, has shown highly impressive stability at the box office since its release. Distributed by Neon, the film has sustained an admirable hold through its initial weeks, benefiting immensely from strong critical backing and a solid 86% score on Rotten Tomatoes. On its last recorded day of the initial tracking period (Day 12), the film collected an estimated 0.58 million, representing a strong 35% week-on-week bounce. This exceptional weekday holding power underscores the power of positive word-of-mouth for indie, atmospheric horror productions. 

Domestic Box Office Collection

Schedule	Amount
Opening Day	2.62 Mn
End of Opening Weekend	$ 6.42 Mn
End of Week 1	$ 9.15 Mn
Lifetime Domestic Collection	$ 15.46 Mn

Day-Wise Domestic Net Collection

Day	Domestic Net Collection	Total Collection
Day 1 (Friday)	$ 2.62 Mn	$ 2.62 Mn
Day 2 (Saturday)	$ 2.25 Mn	$ 4.87 Mn
Day 3 (Sunday)	$ 1.55 Mn	$ 6.42 Mn
Day 4 (Monday)	$ 0.65 Mn	$ 7.08 Mn
Day 5 (Tuesday)	$ 0.82 Mn	$ 7.91 Mn
Day 6 (Wednesday)	$ 0.67 Mn	$ 8.58 Mn
Day 7 (Thursday)	$ 0.57 Mn	$ 9.15 Mn
Day 8 (Friday)	$ 1.05 Mn	$ 10.20 Mn
Day 9 (Saturday)	$ 1.34 Mn	$ 11.55 Mn
Day 10 (Sunday)	$ 0.87 Mn	$ 12.42 Mn
Day 11 (Monday)	$ 0.43 Mn	$ 12.85 Mn
Day 12 (Tuesday)	$ 0.58 Mn	$ 13.44 Mn

  Analyzing the day-by-day trends from The Numbers, Hokum displayed exceptional resilience. After securing a very strong $2.62 million opening day, it minimalized normal horror drop-offs over the weekend, pulling in $6.42 million across its first three days. The real commercial prowess shows in the weekday holds, especially on Tuesday (Day 5) with a massive 27% surge due to discount nights. The trend repeated in week two, where the movie managed an excellent $1.34 million second Saturday, demonstrating strong legs that are atypical for front-loaded horror movies. (According to media reports from The Numbers and Box Office Mojo)

Overall Box Office Summary

Category	Collection
Total Domestic Net Collection	$ 15.46 Million
Total Worldwide Collection	$ 20.30 Million
Till Now Overseas Collection	$ 2.18 Million
Total Gross Collection	$ 20.30 Million

  Our global data breakdown showcases a heavy domestic-skewed distribution pattern for Hokum. Out of its total $20.30 million worldwide lifetime gross, North American theaters generated over 87% of the total revenue, amounting to $15.46 million. Meanwhile, international markets added a modest $2.18 million haul. For a niche Irish-American atmospheric folk-horror piece released by an indie powerhouse like Neon, pulling these multi-million dollar figures across international circuits highlights strong appeal among specialized horror crowds globally. (According to research compiled by Box Office Mojo and TBO)

Territory Wise Box Office Collection

Territory / City	Amount (USD)
Domestic (All Regions)	$ 15.46 Mn
Overseas Markets	$ 2.18 Mn
North America	$ 15.46 Mn
Rest of World	$ 2.18 Mn

  Examining territorial distributions provides clear proof that North America was the primary driver for this project. Opening in over 1,885 domestic locations, the local market overwhelmingly dictated the film's financial narrative. The international release, handled across limited platforms by partners like Black Bear Pictures in the UK and Ireland, contributed a secondary but highly profitable stream of $2.18 million, completing a financially balanced run for an indie project. (According to trade reports from Wikipedia and Box Office Mojo)

Hokum Budget And Cast Fees  

Hokum was produced on a highly modest and controlled production budget of $5 million. Thanks to its independent roots and backing from Screen Ireland, the production minimized extravagant crew fees and high-end overheads, focusing expenditures heavily on creating atmospheric practical effects and set designs within the creepy Bilberry Woods Hotel location. This lean budgetary configuration greatly minimized the commercial risks associated with theatrical distribution.

Hokum Screens 

Adam Scott stars in Hokum, which secured a wide theatrical release across North America. Neon successfully booked the movie into 1,885 theaters for its opening frame. Driven by solid early tracking, the screen count peaked slightly at 1,900 theaters by its second week, spanning major cinema hubs across the United States.

Hokum Hit or Flop 

Hokum is a certified box office Hit. Made on a modest $5 million budget, the film easily cleared its estimated $12.5 million theatrical break-even mark. Ultimately pulling in $20.3 million worldwide, the film earned over four times its production budget, ensuring a highly lucrative theatrical return for Neon and its partners.

About the Movie

Hokum is a 2026 supernatural folk-horror film written and directed by acclaimed Irish filmmaker Damian McCarthy. The film stars Adam Scott alongside a talented supporting cast including Peter Coonan, David Wilmot, Florence Ordesh, and Austin Amelio. The narrative follows an American novelist who retreats to a remote, eerie hotel in the Irish countryside to scatter his parents' ashes, only to get drawn into deep, terrifying local legends. The film originally premiered at the SXSW festival on March 14, 2026, before getting its wide theatrical release on May 1, 2026.

Disclaimer: The Box Office Data are compiled from various sources and by our team research. These data can be approximate and TBO does not make any claims about the authenticity of the data.